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I help ecommerce founders sell more through better websites, smarter email and practical AI usage for your business.

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Conversion Rate Case Study - Graveylane Boardshorts01

After 1 month of CRO work i increased sales by 65%.

1.13%1.85%
Before conversion rateAfter conversion rate

Client: Graveylane
Date: August 2026.

Brief: My job was to clean up the product page, add trust signalling and improve the speed at which a visitor would take to checkout. Focusing on mobile design. 
Needless to say the project went extremely well. We are still working together.

My Services

Conversion Rate Optimisation
£40 p/hr
Trust signalling, cleaner design and a smoother checkout, exactly what's needed for your store to start converting better.
Email Automations
£40 p/hr
I will create on brand, high converting email automation flows for your brand.
AI Setups for Ecommerce
£500  a project
Connect all of your essential business software into one dashboard.

Request a free audit for your store.

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Conversion Rate Case Study

After 1 month of CRO work i increased sales by 65%. In August 2026 when Dylan and Blake from Graveylane first contacted me i discovered the website was messy and busy with lots of bundles and widgets slowing down the customer on there way to the checkout. My job was to clean up the product page with 95% focus on mobile.

BEFORE
Graveylane boardshorts product page before the redesign
AFTER
Graveylane boardshorts product page after the redesign
1.13%
Before conversion rate
1.85%
After conversion rate
+0.72%
Increase in conversion

This was a real home run for all of us, proving the point that clean design and trust signalling is super important on the product page. I am now working consistently with Graveylane to increase their conversion rate even further!

Read the full case study

The Perfect Ecommerce AI Setup

1 Dashboard 
for your ecommerce business

One screen to see everything. Connect your business software, ask questions and see what needs your attention every day. 

Designed for Ecommerce Founders
Three tools to manage your business in one place. £1500.

Explore the full setup
Josh, The Ecommerce Specialist

Hi, im Josh

I'm an E-commerce consultant helping Shopify brands grow. I work with fine jewelry and luxury brands on CRO, email automations, and AI setups.
Based between the UK and Portugal, I partner with a handful of clients at a time putting all of my 16 years of experience into your brand.

6 Clients worked with in 2026. Perfect!

CROEmail AutomationsAI Setups for Ecommerce OwnersCROEmail AutomationsAI Setups for Ecommerce Owners

Current clients

A small roster of brands I'm building with right now.

Mateo New York
Founder ·
Timeless fine jewellery for special moments
@mateonewyork
CROShopify redesignEmail automations
9 months · ongoing
Visit site →
Hathaura Jewellery
Founder · Beth
For the people of the sun · featured in British Vogue
@hathaura.sun
CROFull Shopify buildEmail automations
6 months · ongoing
Visit site →
Blondelox
Founder · Jake
The new standard of blonde aura
@blonde.lox
Full brand launchShopify buildAI setups
Visit site →
Rukhsana Jewellery London
Founder · Rukhsana
New launch · site coming soon
@rukhsanajewellerylondon
Full b2c brand build from the ground up
1 month · success incoming
Quantum Ice
Founder · Henri
Hand-crafted Finnish saunas, built for life
@quantumiced
Full Shopify website buildAI setups
Visit site →
Treaty Jewellery
Founder · Lydia
Nature-inspired jewellery, made in the UK
@treatyjewellery
Website buildCRO
36 months+ · ongoing
Visit site →

Frequently asked questions

Straight answers about how I work, what it costs and whether we're a fit.

What does an ecommerce agency do?
An ecommerce agency helps your online store grow, covering everything from website design and conversion rate optimisation to email marketing, paid ads and strategy. I focus on three things: CRO, email automations and practical AI setups for Shopify brands.
When should I hire an ecommerce agency?
When your store is getting traffic but not converting, when your email list isn't earning its keep, or when you're too busy running the business to improve the website. The earlier you bring in specialist help, the less money you leave on the table.
How much does an ecommerce agency cost?
It depends on scope. My work starts from £40/hr, and the complete AI setup, including your tools, AI assistant and live dashboard, is £1,500 with dashboard care at £50/month. For CRO and email projects, we agree the scope and price around your brand's needs, so you only pay for what moves the needle.
Should I use an ecommerce agency or an in-house ecommerce manager?
An in-house manager is great for day-to-day operations, but they're one person. An agency gives you 16 years of specialist experience across CRO, email and AI for a fraction of a full-time salary. Many of my clients have both: their team runs the store, I handle growth.
How can I increase my Shopify conversion rate?
Start with the customer journey from landing page to checkout. Most stores lose sales to cluttered product pages, weak trust signalling and a slow mobile experience. In my latest case study, one month of focused CRO work took a store's conversion rate from 1.13% to 1.85%.
Can you improve my existing Shopify store without rebuilding it?
Yes. Most of my CRO work happens on the store you already have. I audit what's there, fix the journey, clean up the product page and test improvements, so you keep your brand, your products and your URL while the numbers improve.
How can email marketing increase ecommerce revenue?
Email is the highest-return channel in ecommerce because you own the audience. On-brand automation flows, welcome series, abandoned checkout and post-purchase emails turn one-time buyers into repeat customers. I specialise in Klaviyo and Shopify, so if you use these platforms I can create extra revenue for your business.
How can AI help automate and improve my ecommerce business?
A practical AI setup connects Shopify, Klaviyo, Meta, accounting and WhatsApp into one system, with a trained AI assistant and a live dashboard. Instead of jumping between apps, you ask questions about your business in plain English and see what needs your attention in one place.

Try my trained ecommerce bot.

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