ENABLING Ecommerce Growth - Since 2010

The foundation every serious ecommerce brand needs.

Enquire nowView work
Day 1
CHANGES MADE
Day 30
FOUNDATIONS LAID
Day 90
SUCCESS SEEN
Conversion optimisationKlaviyo automationsEmail marketingSocial strategyGrowth blueprintsShopify specialistsEcommerce consultingJEWELLERY EXPERTConversion optimisationKlaviyo automationsEmail marketingSocial strategyGrowth blueprintsShopify specialistsEcommerce consultingJEWELLERY EXPERT
Current clients

A small roster of brands I'm building with right now.

Mateo New York
Founder · Mateo
Timeless fine jewellery for special moments
@mateonewyork
CROShopify redesignEmail marketingKlaviyo flowsSocial media team
9 months · ongoing
Visit site →
Hathaura Jewellery
Founder · Beth
For the People of the Sun · Featured in British Vogue
@hathaura.sun
CROFull Shopify buildAutomationsBusiness consulting
6 months · ongoing
Visit site →
Blondelox
Founder · Jake
The new standard of blonde aura
@blonde.lox
Full brand launchShopify buildSocial media planBusiness consulting
Visit site →
Rukhsana Jewellery London
Founder · Rukhsana
New launch · Site coming soon
@rukhsanajewellerylondon
Full B2C brand build from the ground up
1 month · success incoming
Quantum Ice
Founder · Henri
Hand-crafted Finnish saunas, built for life
@quantumiced
Full Shopify website build
Visit site →
Treaty Jewellery
Founder · Lydia
Nature-inspired jewellery, made in the UK
@treatyjewellery
Website buildBusiness consulting
36 months+ · ongoing
Visit site →
HOW IT WORKS
Josh, ecommerce specialist

A quick review first. Then we only build what moves your business forward.

  1. 01
    Website & business review
    Once you get in touch, I personally review your website and current setup to spot the areas that will create the biggest impact, fastest. You get a clear picture of where you stand and what to prioritise, no fluff.
  2. 02
    Choose the support you actually need
    Based on the review, we plan a path forward. You opt in (or out) of any of the services below, pick one, mix them, or take the lot. No long lock-ins, no paying for what you don't need.
    01
    Conversion rate optimisation
    I audit and rebuild your store experience to convert more of the traffic you already have. No extra ad spend needed.
    02
    Email & automations
    My email specialist builds and manages your Klaviyo flows, from welcome sequences to abandoned cart recovery. Running and converting around the clock.
    03
    Social presence
    A dedicated social specialist handles your content and consistency. On-brand, on schedule, and always driving traffic back to your store.
  3. 03
    Ongoing coaching & oversight
    With 15 years of ecommerce experience behind me, I stay close to the work, coaching you and the team across strategy, operations, marketing and growth, so the momentum keeps building long after the first wins land.
Philosophy

Most brands scale before they're ready. I build the foundation first, then we grow.

The reality

Why you need a solid foundation before you scale.

01
Traffic costs money — and a poor experience turns people away from your brand
Every visitor you drive to your store has a cost attached. If your site is slow, confusing, or doesn't build trust, they leave — and they rarely come back. You don't just lose a sale; you burn the ad spend and damage brand perception in one go.
Industry conversion rate1.5 – 2.5%
Where most brands sit< 1.0%
Cart abandonment (fashion & jewellery)70 – 80%
02
Are your automations actually set up and converting?
Most brands have Klaviyo installed but not optimised. The welcome flow is generic, abandoned carts go unsaved, and post-purchase follow-ups don't happen. Those are the highest-ROI touchpoints in your entire business — and they're sitting idle while revenue walks out the door.
Email revenue target25 – 35% of total revenue
Welcome flow open rate50 – 70%
Abandoned cart recovery10 – 15% of lost carts
03
First impressions are hard to undo
Customers decide within seconds. A clunky site, weak messaging, or no social proof and they're gone. Trust is earned once. Lose it early and you're climbing uphill to win it back.
Time to form first impression0.05 seconds
Mobile traffic share70 – 80%
Bounce rate (poor UX)60 – 80%
04
It's cheaper to fix the foundation than rebuild
Rebuilding a store, retraining customers, repairing a damaged reputation — all cost far more than getting it right from the start. Foundation work is an investment. Skipping it is the real expense.
LTV:CAC ratio (healthy)3:1 or higher
Repeat purchase rate20 – 30%
Cost to acquire vs. retain5 – 7x more to acquire

Is your store hitting these numbers? If not, we should talk.

Enquire now
Recent work

What clients say.

"Josh restructured our Klaviyo flows and redesigned the Shopify experience. Within 60 days our conversion rate went from 1.2% to 2.8%."

S
Sofia R.
Founder · Fine jewellery brand

"We finally have a system that works. Every lead is followed up, every email sequence is converting. It just runs."

M
Marco C.
CEO · Luxury accessories

"Before working with Josh, our email list was basically dead weight. He rebuilt our entire Klaviyo setup from scratch welcome flow, abandoned cart, post-purchase sequence and within 45 days email went from 8% of our revenue to 31%. It just runs in the background now and the numbers speak for themselves."

I
Isabelle M.
Founder · Maison Dorée Jewellery

"We had the product but no presence. Josh's team took over our social strategy and within three months we had a consistent aesthetic, a content calendar that actually got followed, and our Instagram was driving real traffic to the store for the first time. It finally feels like a brand."

R
Rafael S.
Co-founder · Solen Studio

"Our traffic was decent but sales never reflected it. Josh audited the store and identified exactly where we were losing people. He restructured the product pages, simplified checkout, and tightened the copy. Our conversion rate went from 0.9% to 2.4% in six weeks. Same traffic, significantly more revenue."

C
Clara V.
Director · Atelier Noire

"I had a product I believed in but no idea how to build a proper ecommerce business around it. Josh worked with me one-on-one over three months and gave me a blueprint I could actually execute — pricing strategy, channel priorities, customer retention. He asks the right questions and cuts straight to what matters. Worth every penny."

T
Thomas K.
Founder · Kern & Co.
Pricing

Simple, honest pricing. Start small, scale when you're ready.

Initial consultation
FREE
Let's just chat. I love meeting new brand founders — no pitch, no pressure. We talk through your store, your goals, and where the biggest wins are.
Book a call
Ongoing partnership
£800 / month
Start working with me from as little as £800 per month per category. Full attention on your brand, with the team behind me handling email, social, and CRO as needed.
Enquire now
Hourly CRO
£40 / hour
Pay-as-you-go conversion rate optimisation. Ideal for founders who want targeted fixes on product pages, checkout, or specific funnels.
Get in touch
Enquire

Ready to build something that lasts?

Limited availability. A small number of brands at a time — so every client gets full attention.